PHILOSOPHY

PHILOSOPHY

At Brown Sugar 1st, safety is our #1 priority. We care about your health and happiness. We follow strict quality control guidelines and base our food selection on this one question: Would I feed this to my own child?

Policy

Our business mission is to bring smiles to all – manufacturers, distributors, consumers -- through our products with clean ingredients you can trust.


At Brown Sugar 1st, safety is our #1 priority. We care about your health and happiness. We follow strict quality control guidelines and base our food selection on this one question: Would I feed this to my own child?


Our business mission is to bring smiles to all – manufacturers, distributors, consumers -- through our products with clean ingredients you can trust.

PRESIDENT’S MESSAGE

PRESIDENT’S MESSAGE

The future of our children is the motivation that will take us to the next level of food integrity.

Ogino Midori

Brown Sugar 1st Co., Ltd.
President
Midori Ogino

The future of our children is the motivation that will take us to the next level of food integrity.


BROWN SUGAR 1ST CO., LTD
President
Midori Ogino

HOW IT STARTED

HOW IT STARTED

One day in September 2011 while breastfeeding, my daughter developed a skin rash followed by 10 days of constipation. Why? I knew my diet was to blame. That spurred me to reevaluate what I was consuming as I saw the truth of the saying “You are what you eat.” When I kicked bad eating habits and looked around, I noticed there weren’t many easy, healthy food choices for children. That was when I asked my mother and baking instructor for help, and together we started Brown Sugar 1st, a sweets company that selects ingredients based on the principle: Would I feel this to my own child? At the time my daughter was about 4 months old.

GOING ORGANIC

GOING ORGANIC

To us it’s not just about avoiding pesticides or having the organic certification logo. It’s about making organic choices, ones that will shape the future of sustainability. While we run a business we think about how to leave a legacy for future generations and how to pass the baton to our children. Our aim is to make everyone happy – those who produce, those who deliver, those who purchase, those who give, those who eat – through our products.

Company

Company Profile

Company name

(BROWN SUGAR 1ST. CO., Ltd.)

Address

1-2-3-101 Matsunaga Apartment Jingumae Shibuya-ku Tokyo 150-0001
※ Non-store.

Phone

03−3479−6999

FAX

03−6455−4369

Capitalization

JPY40 million

President

Midori Ogino

Business content

Cake manufacturing business, food import and wholesale businesses, food retail business

Distribution of products

Organic coconut oil (COCOFINA) ※, Organic Coconut Sugar, Organic Lemon Squash, Organic ginger ale, Organic agave syrup, Organic apple sauce, pastry and various spices etc.

Trading clients

SEIJOISHI Co., Ltd., KAZETOHIKARI Co., Ltd., Isetan Mitsukoshi Ltd., Mitsubishi Shokuhin Co., Ltd., COCOFINA ...and so on.

Transaction bank

Harajuku branch of Kiraboshi Bank
Aoyama Branch of Mizuho Bank

Website

http://bs1st.com (corporate website)

http://www.bs1stonline.com/ (Product Description / Lifestyle Suggestion Website)

Mail order

http://organic1st.jp (the Company online store)

※Our company is an authorized distributor for Cocofina.

History

History

SEPT 2011

Founded organic sweets brand BROWN SUGAR 1ST

FEB 2012

Begins selling "coco cookies"
Launches online store

MARCH 2013

Registers under business name BROWN SUGAR 1ST. Co., Ltd.
Begins selling Organic Extra Virgin Coconut Oil

MARCH 2013

Begins selling Organic Coconut Sugar

SEPT 2013

Begins selling Organic Apple Sauce

AUG 2014

Acknowledged in "Magical Coconut Oil Recipe" published by Takarajimasha

OCT 2014

Book published by Kodansha
Reopens online store

NOV 2014

Book published by Shogakkan

DEC 2014

Organic Premium Extra Virgin Coconut Oil wins Natural Wonder Prize at the VOGUE Japan Beauty Awards and second prize at the 25ans Beauty Medalist Awards

MARCH 2015

Becomes authorized distributor of British coconut oil brand Cocofina

JUNE 2015

Begins nutritional supplement brand Fujicoco

SEPT 2015

Establishes TAKECO1982 head office in Kurume, Fukuoka

OCT 2015

Book published by Kodansha

DEC 2015

Organic Extra Virgin Coconut Oil wins second prize in the Best Food & Drink category at the @Cosme Awards
Launches Organic Apple Sauce

MAY 2016

Becomes authorized distributor of Manzanar Company, a California-based apple processing company

JUNE 2016

Opens BROWN SUGAR 1ST. TOKYO ORGANIC flagship store in Harajuku, Tokyo

JULY 2018

Moves head office to 1-2-3 Jingumae, Tokyo

AUGUST 2018

Company undergoes name change (株式会社ブラウンシュガー1ST)

6 CORE VALUES

6 CORE VALUES


Looking through a mother’s eyes

We choose our food ingredients after asking ourselves this one question: Would I feed this to my own child?


Fair trade

We make sure everyone wins by aiming at social justice and providing an opportunity to come together to share nature’s blessing.


Enjoyable food

We provide fun and delicious food for a healthy mind and body.


Food for a sustainable future

We use earth-friendly manufacturing processes to protect our children’s environmental health.


Open communication

We aim to establish a trusting relationship with everyone involved in our brand and ensure customer satisfaction.


Organic living

We are committed to making an organic connection between people and people and people and planet in order to establish a virtuous cycle.

SAFETY

SAFETY

Safety

Manual labor over machine automation
No unnatural chemical forms
Open communication with growers
Strictly enforced food hygiene regulations
Stable quality over stable supply base
Make with love, sell with love, create a virtuous cycle
Preserve our world for future generations

We are an organic food company that was founded on the basis of selecting the finest natural ingredients after asking ourselves this one question: Would I feed this to my own child? While we run a business and produce food without chemical additives, we think about how to leave a legacy for future generations and how to pass the baton to our children.

It’s no surprise that customers expect the food they purchase to be wholesome and safe. And it’s not just us who take safety seriously but all food companies in Japan that are trying their best to ensure food safety practices are being followed.

However, early into the launch phase, Midori Ogino, founder, president and a mother of one, noticed two contradictory ideas about food safety. The first is food safety in terms of safety control and zero risk. Food companies are seeking continued improvement and innovation in food safety technologies in order to meet consumer demand. But supply chain issues have led companies to rely on chemicals, namely pesticides and GMOs. The manufacturing industry and regulators use additives to prevent food poisoning and extend a food's storage life. They use sanitizing and disinfecting chemicals. They replace human operators with machines to reduce the risk of contamination.

The second idea is food safety liked to organic and natural food products. With more consumer interest in organic food and household products, nowadays the belief seems to be that organically produced foods are safer and healthier than non-organic. In order to meet consumer demand, food companies and manufacturers are working together to reduce their dependence on chemical pesticides and additives and looking for ways to replace existing refinery processes. In exchange for the health benefits that come with going pesticide-free and no genetic modifications, organic means shorter shelf life, unstable food supply and higher cost.

Today, customers are asking for both versions of food safety. They want to be able to buy food that never grows mold all year long for a reasonable price, and also want it to be additive-free and pesticide-free. How realistic is it for food companies to live up to customer expectations?

I’m not writing this to attack anyone or anything, but because I want to take this opportunity to think with you what food safety really means. My wish is for us to look at our business from the outside in, taking the customer’s perspective, and create a business model for a sustainable future.